In a generation hyper-focused on identity and individuality, it was an ideal time for 23 and Me to corner the genealogy market. Did your ancestors come from an exotic country or even royalty? Hey, it’s possible! Maybe somewhere in medieval Europe, your ancestor crossed paths with Henry VIII, or you’re the secret descendant of a Chinese emperor from the Ming Dynasty. And who knows, maybe you’re related to one of the most (in)famous figures in history.