Nike: A brief history of the Swoosh
Nike is not just a brand name, its a pop culture phenomenon. It remains No.1 in athletic sportswear and hasn’t moved from its pedestal since 1984 and has since created a brand that people have literally killed over. While they could have easily been swept under the rug, folding to competitors like Adidas and Under Armour. So how did they do it? Their success wasn’t as smooth as you may think.