In the early 2000s, smartphones started taking over the world. From the Sidekick to the Blackberry, everyone was busy texting or playing Snake. After watching others do it, one major company decided to get into the smartphone game.

Phone it in

Over the decades, Apple has given us some high-quality computers, the beloved iPod, and the massive iTunes. Steve Jobs wasn’t happy with just being the computer king, though. After seeing his main competitor Microsoft find success with Windows Mobile, Jobs decided to focus on phones.

Daslive

He teamed up with Motorola for the Rokr E1, which was released in 2005. This phone was the first to have iTunes integration in it. Unfortunately, this phone tanked in sales. Jobs decided that if he wanted something, he would have to do it himself.

Purple people eaters

Plans for Apple’s first official phone went down with the help of Cingular Wireless. During the time of development, the phone was called Project Purple. While it might seem like a peculiar codename, there’s some intriguing backstory.

Flipboard

The name stemmed from engineer Scott Herz’s cherished purple aardvark toy. If they really wanted to strike fear in their adversaries, Project Aardvark would’ve done the trick.

Reinventing the wheel

After a couple years in the works, Jobs was ready to unveil his brand new creation. On January 9, 2007, Jobs released the iPhone for the first time at San Francisco’s Moscone Center. “An iPod, a phone, and an Internet communicator. An iPod, a phone…are you getting it? These are not three separate devices, this is one device, and we are calling it iPhone. Today, Apple is going to reinvent the phone, and here it is,” he said.

Recode

The original iPhone took off in a flash with over 6 million units sold worldwide. Since that day, over 1 billion iPhones have been sold. Apple proved yet again why it’s at the top of the electronic food chain.